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The reporter promoted one of the soft drinks. Now Damian Kordas and Jessica Mercedes will replace him in the campaign.
Recently, the media reported that Zygmunt Chajzer will no longer promote powdered laundry. Thus, the presenter lost an income of 150,000. PLN annually. After 14 years of fruitful cooperation, the company decided to replace it with Ania Starmach. With a big money injection, Filip Chajzer will also have to say goodbye. The producer of this popular soft drink will not extend the contract with TVN's reporter. The face of the product will become Internet stars, such as the winner of the Polish edition of "MasterChefa" Damian Kordas, or the fashion blogger Jessica Mercedes.
– This year we focused on cooperation with recognizable influencers. The Pepsi & # 39; s Taste Challenge team was joined by Damian Kordas, winner of the 4th edition of the program "MasterChef Poland", which will seek the taste of this summer. In a specially prepared area with consumers, Jessica Mercedes will also meet, 5 ways to, Mandzio and Dharni – said "Super Express" Małgorzata Skonieczna, director of corporate communications for PepsiCo in Central Europe
It is unclear not exactly how much money Chajzer has collected for Pepsi advertising, but you can guess that it is a loss for him up to several hundred thousand zlotys. However, the reporter will be able to do it
Do you think that internet stars are a better choice for brand ambassadors?
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