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HBO is in a year of transformation. He will become a direct competitor to Netflix – announced John Stankey, director of Warner Media, which after the merger of AT & T and Time Warner, runs an American television channel.
Stankey announces that HBO can not focus solely on producing its own premium content. Must share these other companies and series.
Read: Great changes in the media market. The Internet is gaining importance.
The boss of Warner Media, quoted by Deadline, will even say that a fight is needed "for every 15 minutes spent by the user in front of the screen". HBO needs growth – both to penetrate the market, that is to say the total number of users, as well as daily subscription rates. Dzi's site uses 183 million users, but that's not enough because it turns out to be about 35-40 percent. market share.
Viewers should use the site every day "It does not mean hours a week or hours." It is hours per day. – summary representative of new HBO owner
Netflix competitor may be sweaty
Plans to create a new VOD service are not new. a year, Disney, currently part of the same media group as HBO, announces the creation of his own service.I will withdraw from the cooperation with Netflices, removing many titles.And Warner or Pixar really have a lot – Star Wars, "Krl Lew", "The Avengers", "Pirates of the Caribbean" are just a few of them, you will also have Warner Brothers titles – "Harry Potter" "Batman", "Superman "and many others
The new owner expects the transformation of HBO to achieve greater profits.
It is well known to the public
HBO has spent three billion dollars on its own productions in the last three years Netflix wants to release eight billion USD of f ilms and dolphin series in 2018. That means one thing: HBO, to compete with Netflix, will have to spend a lot more for new content and put really unique content on VOD.
HBO and CNN have one owner
HBO's new position in the market results from the merger of Warner and AT & T last year. Internet providers.
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