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During Tuesday's briefing, TVP President Jacek Kurski gave reporters a comparison of the Nielsen studio's viewing results for the first half of the last 10 years. During the period from January to June 2018, the TVP group recorded a 0.6 percentage point increase compared to the first half of 2017. – from 18 to 18.6%
– There is had an increase of TVP1, TVP2 and audience of the whole group. This is the first time for 16 years – said Jacek Kurski, pointing out that watching the competition (Polsat and TVN) is still down in the same period. This number has also been declining
– TVP1 and TVP2 in the first half of 2018, based on the actual behavior of viewers, is about 10 percent. higher than according to Nielsen's measure . These data are very important when it comes to our plans for the future. We say that the audience of Telewizja Polska is higher than that shown by Nielsen. In the case of commercial stations, the actual model view is inferior to Nielsen data. We believe that we are very hurt – argued the president of TVP
At the same time Jacek Kurski pointed out that the increase in the audience is not the result of the Cup of the football world . – The World Cup has only touched the last two weeks of June, so its share in this semester has been low, and the results of the Nielsen World Cup are drastically reduced, which will require treatment separate. I maintain that the actions against the monopolist that we have announced will continue – he said
Slide presented at the briefing
However, it should be added that in the first half of 2016 (when Jacek Kurski and Maciej Stanecki joined the TVP board) TVP1 and TVP2 recorded decreases of 1.6 p.proc. (20.1%) compared to the same period a year earlier (21.7%). However, one year later, the two main channels recorded an audience share of 18%, a decrease of 2.1 pp.
Higher Advertising Revenues of the World Cup
of the Conference, Kurski also reported that Telewizja Polska's revenues were raised in about 78 million PLN at the World Cup in Russia [1945900]
– Revenues are even higher than two weeks ago nearly 78 million zlotys, taking into account advertising, sponsorship, as well as revenue from online zones and reissue, fan zones and TVP 4K advertising. That's a huge increase – he explained
Jacek Kurski referred to sporting events four and eight years ago, when Telewizja Polska reported revenues of PLN 38 million. – Now we have more than twice as much – summed up the president of TVP
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