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The new price list is displayed for selected users in the United States and Europe. Instead of three proposals, as has been the case up to now, they see four – with the details of the prices and the proposed functions that differ between the individual observations.
– In this case, we test different price levels and the variety of functions available to better understand how customers evaluate access to Netflix – the website officially comments on the subject.
Netflix prepares new Ultra subscription, more expensive
The Ultra plan, intended to provide access to Netflix at the level of the previous Premium subscription, is sold at the price of 16-99-19 , 99 euros. The reports show that the prices of the three existing thresholds remain unchanged, some options disappearing from the Premium offer – for example, HDR support or 4 users at the same time.
Netflix has more than 125 million users worldwide – getting some of them to switch to a more expensive package means that the site will increase its revenue by several million dollars a month.
For a site that praises its plans to invest in its own billion dollars this can greatly facilitate the collection of the necessary funds.
It is not known yet whether Netflix will finally decide to introduce the Ultra package and change the settings of the current subscription – the decision will be made after the tests are completed .
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