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When early July 2016, the first reports of alleged transfers appeared – for nearly one hundred million euros – Gonzalo Higuain of Napoli hostile to Juventus, even the ardent supporters of the "Old Lady" could not believe
"No luck, it's not like Marotta [dyrektora sportowego Juve]", "90 million euros for a 28-year-old" There is no option " , "It's too good to be true" – it's just some of the comments collected from Juvepoland.com, after the first media reports.
And yet, the Argentinian went At Juventus, now, after the transfers from Neymar and Kylian Mbappe, such a sum may not make any better impression, but only Cristiano Ronaldo and Gareth Bale were more expensive footballers, and yet we are talking about Juventus , whose record transfer is half this amount.45 million euros were paid by Old Lady in … 200 1, when he bought Gigi Buffon.
Giuseppe Marotta and Fabio Paratici, responsible for the transfer policy of Italian masters, were not crazy. Instead, they download old free or semi-free teachers (eg Andrea Pirlo, Patrice Evra, Andrea Barzagli, etc.), or look for young talent (Paul Pogba, Kinglsey Coman). It was not a Juve style movement. And yet in Turin they went crazy because they were already the titles of the Italian master. They wanted someone who would lead them to triumph in the Champions League. Even Higuain did not provide them. And it's perhaps why Cristiano Ronaldo is supposed to be so-called
There's even nothing to write about a Portuguese sportsman. Just say that he is the favorite to win his fifth Golden Ball. However, Ronaldo would also increase the club for another (higher) level of sales and image. What is the top priority in Turin
"Old Lady"? I think "The New Lady"
Juventus wants to become more than just a sports club. Juve wants to be a global brand. In January 2017, Italians shocked the world and changed the club's peak
– We did not wake up in the middle of the night and we did not say we were going to change the club's peak. This radical aesthetic movement comes from a well thought out business strategy. We need to increase our influence, like any other club, but we need to know how and where to do it. The new logo will help us become a true global brand and attract the attention of new fans of the world. whole – he explained SportsPro Conference in London, Silvio Vigato, director of the Juventus brand
– Juventus is number one in North America (USA and Mexico), Asia (China and Southeast Asia) and Australia. It is in these distant markets that the Juventus brand must be recognized not only as the king of the Italian ball, but especially as the leader of the Italian entertainment industry. The industry, which provides content 365 days a year, allows the fan to live unique experiences – writes Rafał Lebiedziński, author of futblogger.com
One of these commitments has been the agreement with Netflix, whose result is the documentary series on Juventus. In Poland, this may not make a good impression, because in the same way, the "Lawyer of the Ball" operated by the Polish Football Federation in the same way, but the series on Juve is a revolutionary project in the world of knives football
According to the latest report of the KPMG audit firm "Football Club Enterprise Value" (as of 1 January 2018), Juventus represents 1.3 billion euros (ninth position in Europe ). The value of the club has increased by 7% compared to the 2017 list. This is not the end of the good news. The club 's sales figure for the 2016/17 season has surpassed the 500 million mark (more precisely 562 million euros), an increase of more than 45% over the previous year. result of 2015/16. Net profit is even better – a leap from 4 million euros to 43 million euros (975% increase!) [raport o finansach Juventusu znajdziecie TU].
But how would Juventus cover Ronaldo's transfer fees?
Spanish and Italian media claim that Juventus has offered 100 million euros to Ronaldo. The footballer in the new club has to sign a 4 year contract worth 120 million euros
These amounts have been the domain of clubs such as PSG, Barcelona, Manchester United and Manchester City . No Italian club has paid so high contracts
. Juve has a plan. John Elkann, head of investment group Fiat and Exor, and cousin Andrei Agnelli, president of Juve, are here to help. How? Perhaps the Exor fund would partially cover the 33-year salary, counting among other things on a return on the increase in the value of the brand on the stock market. However, changes in the value of the shares have already been seen from the rumors itself
Ronaldo's transfer would also be partially covered by the sale of Higuain to Chelsea for about 60 million euros. In addition, season ticket sales for the following season have begun. They will be more expensive by 30% compared to the season 2017/18. There is a small brick for this, sold on occasion Ronaldo transfer t-shirts and other club gadgets. Of course, it is a myth that you can finance any transfer of the sale of shirts. The club gets a small percentage of the price of the club shirt.
The contract of Cristiano? Space for the Italian Reality
30 million euros a year to receive Ronaldo is an abstract salary in the context of the other players of Juve. Even the stars. Currently, Higuain and Paulo Dybala benefit the most. Argentines earn "only" about 7.5 million net euros. Would the club authorities allow the creation of a salary stack? Did the other competitors not make a significant increase? These are key questions that make it difficult to imagine this transfer. And on the other hand, for whom to make an exception, not for one of the best pilots in history?
Or maybe "Operation Ronaldo" is still a scare?
Series "Ronaldo leaves Real" is played last summer, and always ends the same, it is the increase in the contract for CR7 Maybe now the situation is similar ? And the latest media reports are Jorge Mendes's robot, namely. To fuel the rumors of an alleged transfer to Juve, speed up contract negotiations with Florentino Perez, president of the Kings? The mark of Juventus, and the obsession with winning the Champions League desired, moving Ronaldo to Turin would be shocking, but not unreal.
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