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The award is inspired by the club's creation date, created in 1891 and which was the first sports association in the Swedish capital. A place in a catering box is provided for the owner of the ticket.
– We do not assume that it will be a success and an object of massive lust. We will be happy if we sell at least two of these tickets. It's part of the advertising campaign before selling season passes – said club sales director Fredrik Soederberg.
He added that "among the supporters of the AIK, there are many wealthy businessmen and business presidents, for whom the sum does not have to be raised at all, and the ticket purchased will be sentimental proof and the symbol of a lifetime marriage with the club ".
According to calculations, taking into account the price of tickets for matches played by the AIK at the Friends Arena National Stadium in Stockholm and the revaluation of their prices, the investment in a life ticket should start to generate benefits for … 38 years.
The King of Sweden, Carl XVI Gustaf, is the best known supporter of the club, but this type of ticket will not interest him because, because of his position, the highest protector and honorary member of the supervisory board, he is invited to the VIP ranking.
Monarch in 2010 shocked the football environment, confessing in a TV interview that he was really supporting "in silence" his eternal rival, Stockholm IF Djurgardens.
The AIK authorities were so shaken that they wanted to withdraw their membership, but the case was eased after the husband of his daughter, the victor of the throne of Victoria, Prince Daniel Westling , has enrolled the two-month-old daughter, Princess Estelle, on the list of supporters. She received a black and yellow club jersey at her waist and the signatures of all the players.
The AIK General Sports Club had several sections a year. In addition to athletics, the most important are winter sports with speed skating, running and ski jumping.
The football section was created five years later and played 90 seasons in the highest Swedish league Allsvenskan. The club has won the Swedish championship 12 times and the world cup eight times.
In the years 1967-1980, its president was Lennart Johansson, who then headed UEFA (1990-2007).
The club also has a Polish touch. The coach is Rikard Norling. For a year and a half, his assistant was born in Szczecin, former footballer and young AIK Bartosz Grzelak.
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