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Reservation Purple Play Communications application reported to the Patent Office in the autumn of last year The company wanted to be the only entity in the telecommunications industry to use this color in the visual identity
The regulator, after market research and analysis, decided to reserve purple for Play in the telecommunications industry, according to Dziennik Gazeta Prawna. The Board has decided that this color is an inalienable feature of the Play brand that sets it apart in the market.
Play uses a visual identification based on a purple color since its debut on the market in 2007. Its characteristic element is the bubble in white and purple stripes. In early 2013, the brand logo has been slightly modified, introducing a purple background
Other telecommunications operators also have distinctive colors: Plus – Green, Orange – Orange and T-Mobile – Magenta.
In the first quarter of the year. Play Communications increased its revenues by 3.6%. up to PLN 1.64 billion and PLN 153 million net profit (compared to 18 million a year ago). The company had 12.4 million active customers, including 8.7 million subscribers.
From January to March of this year. the operator's marketing costs amounted to PLN 36.1 million, compared to PLN 49.5 million a year earlier.
At the beginning of July, the president of P4 (a subsidiary of Play Communications managing the Play Network) was Jean-Marc Harion. He replaced Jørgen Bang Jensen, who left the company after almost 10 years of work
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