The new banking season. Alior Bank launches advertising campaign

PZL, in cooperation with Krakow Film Poland Productions, has prepared short, dynamic spots for use on Facebook, Twitter and Instagram. Alior Bank is embarking on a new promotional campaign.

Banks, before the implementation of the European PSD2 directive, which will significantly change the financial market, double and tire of showing customers that it is they, and not the competition, that is definitely the best choice. There are many instruments that they can use. Especially now – in the era of online banking and mobile. The association of Polish banks reported that it was only in the first quarter of 2018 that 400,000 customers were active in these regions. compared to the same period last year.

They need to analyze this closely at Alior Bank, which has just launched a new campaign promoting their mobile banking and Internet services. It must now be associated primarily with convenience, freedom and flexibility. Suggesting to each potential customer to find the solutions that suit you.

Alior Bank launches a new social media campaign.

The Alior Bank campaign will consist of short, dynamic spots. They will be published successively on Facebook, Twitter and Instagram. The agency PZL and the studio Krakow Film Poland Productions are responsible for their production. The next films will show the benefits that Alior Bank's online and mobile banking customers can count on and engage social network users.

The first of these films features a gymnast who, on a short recording, shows various figures and expanses that emphasize flexibility – one of the proposals promoted by Alior Bank.

The campaign opens the door to new functions.

Alior Bank has decided to link the launch of the promotional campaign to the launch of new functions in its online and mobile banking services. One of them concerns the connection to the system itself. Android users can now do it safely with a fingerprint. So, join users of iOS devices that have been using Touch ID and Face ID for a long time.

This is not the end. Through biometrics, Android users do not connect just to the system. They can authorize transfers, as well as rechargeable phones, refund cards and BLIK payments.

Identification with the help of biometrics is becoming more and more common as it simplifies identification, identification and authorization, convenience and security. The user does not have to remember many passwords and PINs, which can be annoying – says Agata Strzelecka, vice president of Alior Bank.