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Over the past few weeks, various reports have suggested that the iPhone 12 mini is not selling as well as the rest of the iPhone 12 lineup. On the other hand, the iPhone 12 Pro is selling better than Apple expected. Naturally, that makes us wonder if the “mini” form factor will remain for this year’s iPhone 12S or iPhone 13.
But the important thing to keep in mind here is that Apple doesn’t offer unit sales for any of its hardware products. As such, we’ll probably never know how many mini-iPhone 12s Apple has sold compared to the rest of the iPhone 12 lineup. The only data we have comes from analysts and supply chain reports.
Earlier this week, analysts at Morgan Stanley reported that Apple had upgraded 2 million units of production in the first quarter from the iPhone 12 mini to the iPhone 12 Pro. This investment note further corroborated reports that sales of the iPhone 12 lineup as a whole were higher than expected, while those of the mini were disappointing in particular.
So far, no specific reports have been made that Apple will keep the same lineup with this year’s iPhone 12S / iPhone 13 update. Macotakara vaguely hinted that the lineup will look alike, but details are unclear.
But just because the iPhone 12 mini doesn’t sell as well as the rest of the iPhone 12 lineup doesn’t mean Apple will necessarily abandon it. People who use the 5.4 inch device are big fans of it, it turned out to be more niche than Apple initially thought.
Personally, I think the mini size of the iPhone 12 will live another year. Even though it is a niche, it gives Apple a way to keep the starting price of the iPhone 12 lineup at $ 699. We also don’t expect any major design changes with the iPhone 12S this year, and Apple is unlikely to make any form factor changes with any design changes.
What do you think? Will Apple ditch the iPhone 12 mini form factor this year by introducing the 2021 iPhone lineup? Let us know in the poll below and elaborate in the comments!
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