Popeyes flying from Chick-fil-A will not last

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The Popeyes chicken sandwich turned the multinational franchise into a successful brand, beating Chick-fil-A.

In terms of buzz, that's it. Interest for the Popeyes brand, measured by Google's trends, sharp from 14th on August 11th to 100 during the last week.

This is the date when Popeyes introduced its chicken sandwich, which now extends to the Chick-fil-A-dominated fast food market, which is enjoying unprecedented popularity, well above the 45 Chick-fil-A.

Popeyes' score remained for a long time in low adolescence, well below the Chick-fil-A score, which was stable in midlife. Then, on August 11th, Popeyes' score began to increase and finally bypassed Chick-fil-A.

The sudden increase of the Popeyes brand, following the launch of a new product, is a case study in buzz marketing.

The company's marketing campaign targeted the right group of customers, the "innovators," who are more receptive to innovative products than others. Then, he created the right message, conveying the attributes of the product, and spread the message by launching a WOM campaign and buzz on social media.

And this has created a lot of hype among consumers with a serious shortage of products, which makes it unclear whether it was a real solution or part of the marketing campaign.

Still, Popeyes beating Chick-fil-A will not be the last. Once the shortage is eliminated, the buzz will disappear.

That's what happened with previous Burger King WOM and Buzz campaigns – & nbsp;sister company of & nbsp;Popeyes. As noted in the previous article, the company seduced McDonald's and Starbucks earlier this year with the launch of premium product offerings such as the Impossible Whopper and 17-cent coffee.

They both created a lot of WOM and buzz among the "product innovators" in social media. And a shortage of impossible hamburger added to the hype.

Nowadays, very little hype for Burger King's Impossible Whopper, and little talk about his 17-cent coffee offer.

At the same time, Burger King's score in Google's trend remains lagging behind the scores from Starbucks and McDonald's by a large margin.

Popeyes fans must be reminded that unless society can keep up the hype with new offers, fashion and faddism weaken as quickly as they spread.

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The Popeyes chicken sandwich turned the multinational franchise into a successful brand, beating Chick-fil-A.

In terms of buzz, that's it. The interest for the Popeyes brand, measured by Google's trends, has gone from 14 on August 11 to 14 over the past week.

This is the date when Popeyes introduced its chicken sandwich, which now extends to the Chick-fil-A-dominated fast food market, which is enjoying unprecedented popularity, well above the 45 Chick-fil-A.

Popeyes' score remained for a long time in low adolescence, well below the Chick-fil-A score, which was stable in midlife. Then, on August 11th, Popeyes' score began to increase and finally bypassed Chick-fil-A.

The sudden increase of the Popeyes brand, following the launch of a new product, is a case study in buzz marketing.

The company's marketing campaign targeted the right group of customers, the "innovators," who are more receptive to innovative products than others. Then, he created the right message, conveying the attributes of the product, and spread the message by launching a WOM campaign and buzz on social media.

And this has created a lot of hype among consumers with a serious shortage of products, which makes it unclear whether it was a real solution or part of the marketing campaign.

Still, Popeyes beating Chick-fil-A will not be the last. Once the shortage is eliminated, the buzz will disappear.

That's what happened with previous Burger King WOM and Buzz campaigns – sister company of Popeyes. As noted in the previous article, the company seduced McDonald's and Starbucks earlier this year with the launch of premium product offerings such as the Impossible Whopper and 17-cent coffee.

They both created a lot of WOM and buzz among the "product innovators" in social media. And a shortage of impossible hamburger added to the hype.

Nowadays, very little hype for Burger King's Impossible Whopper, and little talk about his 17-cent coffee offer.

At the same time, the Burger King score in the Google trend remains well below that of Starbucks and McDonald's.

Popeyes fans must be reminded that unless society can keep up the hype with new offers, fashion and faddism weaken as quickly as they spread.