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We do not doubt that the way in which social networks are made available today has behind him a detailed work of behavioral psychology in order to "vitiate", to manipulate the will of those who use these networks. The so-called social engineering studies the behavior of the human being and fabricates the realities and scenarios that they vitiate.
According to a new documentary from the "Panorama" series of the BBC, companies that hold social networks work hard for us
The story, which is launched today, attempts to decipher the reasons addicts do not want to be addicted to their drug addiction.
People are increasingly hooked on their smartphones and consumed by social networks.
Interviews were conducted with people working in this industry and their stories reveal how companies have deliberately developed technologies to attract users and research. as behavioral science has been used to keep people always attached to their smartphones.
There are aspects of technicians that have been thought to make usability simple, ideal in line with what our brains need to get coordination. For example, functions such as scrolling to infinity or the "I like" button make sure that individuals stay connected longer than necessary on social networks and consume that content to fuel their insecurities.
Colors, sounds, and notifications are elements tested to sharpen our attention and arouse desire impulses in the brain.
Slide from screen to infinity
In the program, the BBC interview Aza Raskin, an element that has already worked for Mozilla, and Jawbone, creator of the feature "infinite scroll" that allows a user to scroll the contents infinitely without having to click on anything
If the user does not give his brain time to reach his impulses, the User will continue to scroll.
Explained to the BBC
does not intend to let people get hooked, however, Aza Raskin says that he feels guilty of the impact of his innovation . But that's just one of the many elements that social media platforms use to "fix" users.
It is as if [as plataformas] was spreading the behavior of cocaine through its interface, and that is what makes the user come back and forth. Behind every screen of your phone, there are usually a thousand engineers who have worked on the platform to try to make it more addictive.
Referred to the programmer.
Leah Pearlman, co-creator of Facebook's "Like" button, with Justin Rosenstein, also gave his testimony.
The programmer admitted to the BBC that, like other users, was also addicted to the social network service when searching for Likes in what she published.
When I need validation, I will check Facebook. If I feel lonely, I'll see my phone.
Last year, Rosenstein said that the "Taste" button had led to an increase in "clickbait", also called "
Rosenstein again makes another criticism of the resource, implying that" Like " is a term that refers to the content of the Internet to generate online advertising revenue, usually at the expense of the quality and accuracy of information. has created a problem of "distribution" of time: "Even though people" like "things, it's not necessarily time well spent," he said.
This is an increasingly current theme, and more in addition to a "health problem" that is disturbing social network leaders.While some social networks have refused to comment, Facebook and Instagram deny that their services are deliberately designed to create an addiction.
The claims that have been made during the production process of BBC Panorama is inaccurate – Facebook and Instagram were designed to bring people closer to their friends, family and things they love. This can help connect people who live far away, or join a community of people who share their interests, or support the most important causes for themselves. This goal is at the heart of all the design decisions we make, and we never want anything to be an addictive factor in this process.
Social media spokesperson
of Facebook, Mark Zuckerberg, made changes to the social network to increase "time spent" on the site, but Adam Mosseri, News Feed's manager, said already admitted that society "always tried to understand" exactly what (f, f, f, f, f, f, f).
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