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No matter how mobile your system is, Microsoft is trying to make your app store more attractive by reducing its profit margin so developers can earn more. But to be honest, when 99.9% of the smartphone market runs on Android or iOS, it is a dispute of only two companies.
It would not be new if we said that the App Store is more profitable for programmers. After all, there are studies that prove it, and Apple announced in May that it has returned to its partners an amount of about 100 billion dollars.
Now, a data study promoted by Sensor Tower just reaffirms it, showing that iOS software store continues to be the most advantageous for those who want to make money on games and programs: in the first half of this year, the amount collected by the App Store was twice the floating financial volume in the Play Store . A little more than 22 billion dollars.
Lance
11 Jul
Android
06 Jul
Android , on the other hand, has a more universal approach, ranging from devices that fit perfectly with iPhones, such as extremely simple phones that cost only a fraction of an iPhone X.
In the end, even with a smaller iOS ends up being the main target of the developers who end up earning more in the Apple store than in Google. To get an idea, while the Play Store was gaining half of the App Store, iOS had "only" 15 billion downloads in the first six months of the year, while Google's open source system was promoting 30 billion apps.
The games develop in the Play Store
Interestingly, gambling expenditures are less dissimilar between platforms: in the first half of 2018 the App Store has generated a volume $ 16.3 billion, while the Play Store made $ 10.3 billion. The biggest increase in the second half of 2017 was Android, which increased developer profit by 26%, while iOS improved performance by 15.1%.
In the end, it looks like stock market strategies Freemium ends up helping Android in that direction, offering small benefits and incentives in microtransactions. Clash Royale, for example, charges more on Google's system than on Apple's.
As for the volume of installations of the period, the fastest growth was iOS: there was a jump of 14.1% which brings the platform to 4, 5 billion downloads in the first six months of this year , while Android grew by 10.3%, with 15 billion in the same period.
Something that helps explain these numbers is the presence of exclusive titles in the Apple system, to be more commercially targeted.
The most installed games in the two systems of the period were PUBG, Helix Jump and Subway Surfers (all with microtransactions).
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