Samsung satire Apple's Genious by highlighting missing Galaxy S9 features on iPhone X

It is normal for brands to sting themselves in advertising campaigns, even if the rivalry behind the scenes is much smaller than they seem. Samsung has already involved in the past with the iPhone 6S to promote the Galaxy S9, but at the time was not too happy to compare its top line 2018 with Apple 2015.

Now with a rather creative series, The South Korean returns to the ring with a very sharp campaign: it's Ingenious, a series of videos that highlights the differentials of the S9 compared to the iPhone X. Here the manufacturer was more than happy to highlight the differentials of his smartphone, pointing out that to obtain similar resources in the competition it is necessary to invest in expensive accessories .

The first commercial is directed by a Genious, as they are called specialists in the Apple stores. In this case, a consumer is a little shocked to find that, to hook up a headset, he would need to buy an adapter for the Lightning port.

In the second, a consumer is more concerned by the speed of loading of his next smartphone. Find that to get the feature on an iPhone X would need a Lightning cable with USB-C tip and an additional power adapter, it seems to give up the purchase of the Apple product.

The third brings a slightly more forced script, but always with a zest of genius: Galaxy S9 is a device that has as main novelty your camera, and Samsung clings to it to remember that according to the ranking DxOMark your device is 2 points better than Apple.

When approached with this argument, Genius says that he believes in the iPhone X and points his heart, where there is also the logo of the company, pushing a bit of fanaticism for the Apple ecosystem products. Samsung and NASA team up to create a new experience ” width=”115″ height=”95″/>

Curiosity
20 Jul