Lisbon launches awareness campaign on AIDS

It is already tomorrow that the Lisbon City Council will launch the campaign "Stop HIV is in our hands". The campaign aims to "sensitize the population" to the AIDS disease.

According to a statement from the local authority quoted by Lusa, "the main objectives of this campaign are to raise awareness of the city of Lisbon to the prevention and transmission of HIV and to increase the visibility of HIV. and AIDS "and" the stigma and discrimination associated with living with HIV infection ".

The campaign will be disseminated through posters, leaflets and videos (these will be shown on campaign, camera and social media sites) and will focus on four themes: "infection screening, pre-emptive prophylaxis exposure, post-exposure prophylaxis and & quot; undetectable = non-transferable & quot ;. For each of the themes, there will be "a real character who recounts his experience and explains the importance of each of the chosen themes".

Manuel Grilo, councilor for social rights in the Lisbon House, said in his statement that it was crucial "to raise the profile of the HIV problem and to encourage people to do a screening. regular".

"Lisbon is the Portuguese city with the largest number of new cases, and to reverse this trend, we need to focus on increasing the information available on infection prevention, screening and reduction. the stigma associated with HIV, only in this way can we achieve the goals we have set for the Lisbon, City without AIDS initiative, "he said. "We live in a context necessarily different from the imagination of many people because the treatments are very effective today, so the messages reflect this reality, with more prevention tools at our disposal. ", did he declare. Manuel Grilo also said that "for full access to information and treatment" it is necessary to "reduce barriers, inequalities and stigmatization".