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He opened in Porto the first furniture and home decoration shop in the country, Kinda Home, for an investment of 20 million euros, which occupies 7500 square meters and employs 150 people. The brand belongs to the Portuguese group Nuvi, which wants to open four more stores in Portugal by 2023. The next opening will take place at the end of next year, in Alfragide, near Lisbon.
Kinda Home, which began Monday to open an online store, opened in the former Moviflor, near Norteshopping. Here you can find furniture and decorative objects inspired from all over the world and think of all the wallets, from 49 cents glass to the sofa that can cost 3999 euros. The store starts with home textiles, with Moroccan baskets, furniture, sofas, benches and accessories for the kitchen and bathroom.
"What sets us apart is that color is present in all products," says marketing director Francisco Camacho, who lists the three ingredients of Kinda Home's success: the brand is close to the customer because the products are accessible to all. the bags in the store are categorized by colors and finally by the experience of seeing and feeling the products.
"This project was born seven years ago in the Portuguese family group with a strong entrepreneurial spirit," said João Vicente, CEO of Kinda Home, at the inauguration Tuesday, where he owned a house filled with personalities from television, fashion and society. portuense And why was this project born? "Because there was no offer for everyone to decorate their houses according to their personality, so that the houses are not all identical," he said. And each house tells a different story, he added.
The first store of the Portuguese group, which started with the imported fruit trade in Angola, appeared in this country, while Portugal was going through a financial crisis and that Angola appeared as the best investment opportunity , explained the marketing director, that in Angola, there are four stores.
Present at the inauguration of the store, the mayor of Porto, Rui Moreira, hailed the fact that Kinda Home is "a family business, which also provides a special pleasure".
The products in this new space come from more than 300 suppliers worldwide, 20% of which are Portuguese, and are staffed by a team of national designers. The store also offers a decorating service with a decorator to develop 3D projects for customers.
The brand expects a flood in the early days of novelty and also because there is an opening campaign offering 50 euros of purchases of more than 200 euros to customers adhering to the loyalty program "Passport Kinda Home". It will be until next Sunday.
The area also has a restaurant area with burgers and sandwiches under the responsibility of a team of Chef Vítor Sobral, another area of nature Chef Ana Viçoso and, finally, a pizzeria space created by pizza pizza Roberto Mezzapele, Sicilian.
The store has two floors of parking that can accommodate half a thousand vehicles.
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