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A Kinda Home, a furniture and decoration brand owned by Nuvi, a group of Portuguese family businesses rich in more than 50 years of history, open this Tuesday (November 27, 2018), at the Port, the first store in Portugal – where, until 2014, the old Moviflor building was bankrupt. This is the first of a total of four plannedas a first step for the national market.
In this way, a project that was to start in 2012even before the group started launching this concept in Angola.
Therefore, João Vicente, CEO of the company, faced with the similarities of this concept with the Ikea chain, contrasts: "Not at all. We are Kinda, we have our own identity and our own values. It was in Portugal and not in Angola, but we are a global brand, a concept that has a lot of strength. "
The Kinda store in Porto, located on the Circunvalação Road, next to NorteShopping, which has two underground floors of free parking with over 500 seats, is the result of the transformation of the former Moviflor warehouse.
Rui Moreira, the mayor of Porto, present at the inauguration, congratulated the promoters to have demolished the building and chose to rebuild it. "This one is prettier, I'm sure our Galician friends will not fail to come," he said.
The Kinda Home store in Porto represents a investment of about 20 million euros and create 150 new direct jobs.
Four Kinda stores in Angola
"The launch of Kinda Home in Portugal was planned since the beginning of this project in 2012. However, the crisis that has plagued the domestic market has finally dictated the entry of the brand into the Angolan market only in 2013, where we currently have four, "said João Vicente. "When the national market started to show signs of recovery, we quickly resumed the plan for Portugal," he added.
However, the Kinda chain – whose meaning stems from the basket that Angolan women are wearing – also has an expansion plan for the Angolan market. "We are very optimistic and believe in the future of Angola," said João Vicente.
Investors can have their chance
The brand is expected to open four more stores in Portugal, the next in 2019, in Lisbon, in the region of Alfragide, representing an investment of 25 million euros. "The next one is already under construction two weeks ago in the commercial zone of Alfragide and is expected to open its doors by the end of next year," said the CEO.
"The next Kinda Home store is already under construction in the commercial area of Alfragide in Lisbon and is expected to open its doors by the end of next year"
João Vicente, CEO of Kinda Home
João Vicente emphasized the fact that the possibility of opening in other regions and cities in the interior of the country is being analyzed. "We are open to proposals that may arise and that may go through the rental of spaces," he said, noting that the company does not have a "single model" and is open to future proposals.
O the new space in Alfragide will have 10,000 square meters (m2) of the total sales area, more than the Porto store, which has 7,500 m2.
Some of the textile and furniture products are Portuguese
The new national brand of furniture and decoration offers products "suitable for all tastes and accessible to all portfolios", and therefore offers suppliers (about 300 in total) of various origins. .
João Vicente, textile products and furniture are of Portuguese origin and are also exported to stores in Angola. for example there are products from other countries, including Senegal and Angola.
Bet on custom solutions
"The Portuguese are saturated with solutions"one size for all. They want to see the personality at home, make them cleaner. It was therefore the best time to introduce Kinda Home, "said the manager, adding that the company's great ambition was to have" a Kinda Home product in every Portuguese home, on the mainland and in the islands " .
Thus, the products and environments Kinda Home were designed and designed by a group of Portuguese designers with more than 30 years of experience and traveling the world in search of new trends, inspired by street markets, colors and colors. textures, to then select one by one the products that make up the collections.
Kinda Home also launches a series of services such as the "Personal Shopper", Which involves the follow-up, by a collaborator, to advise throughout the process of purchase in-store, or decoration projects, where a decorator Kinda Home develops a 3D project of the area to intervene and its" moodboard "with product listing.
Thinking about families and all who visit the store, the Kinda food and market, a food court and a food market inspired by traditional markets around the world.
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