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Marcelo Rebelo de Sousa said that he did not wish to end his term with the feeling "of having coincided with a dramatic period of deep crisis of social communication in Portugal". Therefore, in his address to the Gazeta Awards on Tuesday, he left open the possibility of following the example of what "is done abroad" and suggests the possibility of "financially supporting" or finding decisions or measures that "minimize this kind of crisis".
The theme is delicate. Even the President of the Republic admitted to having reservations at the beginning. Is it desirable for the state to meddle with the question of the survival of media?
For Daniel Proença de Carvalho, chairman of the board of the Global Media Group, "it is a reflection that invites us all parties, operators, civil society."
The Global Media Group holds securities such as Newt the New and TSF decided in November to postpone the payment of workers' Christmas allowance due to cash flow problems. For the group's president, Marcelo put the theme on the public square "with enough courage", so now "we are all called to respond to the challenge".
Without wanting to take the lead in the discussion, Proença de Carvalho says that the problem is serious and that there are many cases of unfair competition from agencies content to copy content and cannibalize income. already widely scattered advertising – "and what were the traditional recipes of media".
According to the lawyer, several lines of action could be taken at national level, but also at European level – "both in terms of legislation and taxation". But he also believes that public opinion must be very attentive to everything that happens.
"It's important to see how media are treated fiscally "
"People are replacing media traditional platforms for free platforms where they will look for information that is not always strict. It is important that they realize that information is a good that needs to be paid. Citizens are not aware of what is happening, "adds Daniel Proença de Carvalho, giving the example of the British guardian, which, at the end of each article, invites readers to donate for the continuity of quality journalism.
José Ramos Pinheiro, director of Rádio Renascença, believes that it is necessary above all to sensitize readers and consumers to the importance of the media. But companies and professionals "have the responsibility" to "provide a service increasingly perceived as indispensable for people, regardless of the format chosen, to be informed and have access to a set of content".
With regard to support, the university professor admits that it may be necessary in certain circumstances to benefit from "specific support", but more importantly, it is important to see how media are fiscally treated. "" If they are essential enterprises for the development of democracy and the balance of political regimes, then there must be an adequate tax system, "he said.
At the same time, the big digital platforms that are doing today media in general, even because they derive much of the economic benefits of this activity from the content produced by media professionals and media companies "should be viewed differently in tax terms." It seems that these platforms give us to think intuitively and that leads us to think almost uniformly, with fashions, opinions, in politics, economics, sports, etc. And this condition with this freedom and this duration of the people of the institutions themselves. "
According to José Ramos Pinheiro, it is essential that "the state goes from discourse to action and that the government dialogue in a collaborative way with media"Find" a platform of understanding that allows what needs to be made possible and gives society the choice to be chosen by society. "
"Without abuse on the part of the state." Because "it is essential to guarantee the independence of the media which should never be subordinated or conditioned to their freedom of operation", Vinca Ramos Pereira. "Because if the independence of media They are told in a way that they do not play the role that they are supposed to play for society and for the democratic regime. " with Claudia Carvalho Silva
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