Apple Launches Commercial iPhone X with Bionic A11 Chip



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After several commercials focused on his Face ID and his camera, here's Apple's launching a one-minute ad targeting the Bionic A11 chip – a somewhat unusual ad because Part of the smartphone consumers including the iPhone X, has no idea what the chipset is assigned to their devices.

The commercial shows a young man playing on his iPhone X and, while walking the streets, the action inside the screen wins the life around you. Its reality begins to be invaded by the creatures, and to confront them, the hero needs to release an inner strength to defend himself – to make an allusion to the power of the internal chip that constitutes his cellular device.

The advertisement is even titled Unleash, which means to release in English, referring to the boy using his inner strength to defeat the little monsters that have come to life.

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The chip Bionic A11 is, according to Apple, the most efficient chip ever placed on its smartphones, because it counts on two high-power cores and four others of high efficiency. The bechmark component tests show that it can compete with the 13-inch MacBook Pro with i5 processor

Source: Phone Arena

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