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This 2018 edition of the FIFA World Cup, held in Russia, showed a relationship with technology in all areas. From the use of the video referee (VAR) during games to the emergence of devices or accessories on the lawn. And with that, some brands are taking on the importance of their products without officially sponsoring the event. If it is Apple.
The Cupertino giant appeared in a good position in the moments before or after the games. That's because it's common to see players from the most varied selections using the company's products. One of the main examples is the AirPods, as you can see in the images below:
The other products of the company that have appeared are the Beats headphones.
The measure is a determination of FIFA, because of its policy against what is called "wild marketing". That is, when a company signs an agreement with the players so that they use their products before or during the games. See below:
Although appearing with several athletes present at the World Cup, it was not revealed whether Apple had an agreement with any player.
It is worth remembering that many players have already played in Apple commercials in the past, as the Brazilian actress Neymar himself – one of those who appeared with headphones of the company Quartz company during the World Cup.
Do you consider that a company uses what is known as "wild marketing"? Have you seen a lot of Apple products during this FIFA World Cup? Spread the word!
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