Giant Challenge – 23/07/2018 – Opinion



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On Wednesday (19), the European Commission announced a record fine of 1 billion US dollars, and the European Commission announced a fine of 4.3 billion euros ($ 19 billion) to Google, accused of abusing the dominant position held by its operating system in the mobile phone market.

The figure is almost double the penalty applied to the company when it had to pay 2.4 billion euros because of the anticompetitive practices of its price comparison site.

The operating system of the American giant, Android, runs on 85% of cell phones sold in the world today.

To have the system, they have to install on mobile phones other applications developed by Google, which gives an advantage to the programs offered by the company. Android is one of the pillars of Google's business model because it has kept an interest in the lucrative services offered on the Internet after consumers have put aside their computers to spend more time. look on the screen of their mobile devices.

The company has announced that it will appeal against the decision of the European Commission. The fine amounts to a fraction of what it has in cash, but you will have to review the terms of your contracts to avoid further penalties.

Google argues that nothing prevents phone users from moving their applications to competitors', and

Industries such as the Korean Samsung can offer sophisticated handsets at competitive prices through the system, and So have relevant segments of a market that was once dominated by

The aggressiveness of Europeans contrasts with the leniency of the United States, which filed similar investigations for not seeing consumers and competitors of Google injured

. The same thing is happening in Brazil, where the General Superintendency of the Administrative Council for Economic Defense (CADE) recently recommended archiving

The speed of change in the digital economy is difficult for the authorities. But the worst of all worlds would be where the tolerance of monopolies would leave companies like Google comfortable to stop the emergence of more innovative competitors.

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