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The arrival of Cristiano Ronaldo in Turin to represent Juventus is the business of the year, with the current best player in the world to trade the triple champion of Europe Real Madrid against bianconeros and put in a higher level the team of the seven-time champion of Italy. On the sporting side, it is expected that the Portuguese have a great influence in Juventus football, being the figurehead of a team looking for the eighth consecutive championship and the third League of champions of its history, 22 years after the last. But the Ronaldo effect will not be manifested only in the four lines and the millions invested by Juventus in the acquisition of CR7 will return to the coffers of Vecchia Signora, so predictable, with profit.
The Italian says Tuttosport that just one day after the official presentation of the Portuguese, the first shipment of Juventus shirts for the 2018/19 season is already complete. Many were the tiffosi who invaded the official stores of the club, barely knew the millionaire transfer, and affixed the name of the new number seven on the back of the sweater, causing an authentic race to the next. equipment Bianconero In total, it is estimated that the value of the sale of the first pullovers reached 54 million euros. But for those who think that it is "the golden egg" of the club, let it go: in this case Juventus only receives 20% of the value of each jersey, reducing to a fifth the profit removed.
Nevertheless, 20% of a few million are more than 20% of a few thousand, so the affluence of Juventus fans (and not only, since Ronaldo carries with him a legion of supporters equal to or greater than the one presented by the Italian club) at the club's stores was seen with good eyes by the Italian officials, who are already starting to account for the money that will go into the coffers of the club : it is estimated that the revenues of Juventus' internal operations increase by 30% compared to the value of last year (between 22 and 25 million euros).
But for every half-full glass, there's an empty half: last season, Juventus had 25.7 million euros in spending; this year, we estimate an increase of 30%. The same will apply to the overall revenue of the Turin club which, if the sports campaign is similar to that of the previous season (national championship title and remains in the Champions League and Italy Cup up to # Finally, it is expected that Juventus will attempt to renegotiate some of its contracts with its main sponsors, in particular the Adidas, Jeep and Cygames. . The Cristiano Ronaldo brand has added value to the Juventus brand and, as a result, Italian leaders will look to see this increase reflected in sponsorship deals.
Certainly, Ronaldo had not yet set foot in Turin, and Juventus made money with him : the actions Italians have skyrocketed with rumors of the case, reaching a high of 0.95 euros, after earning 0.67 euros. How much was the climb? Finally, Juventus' social networks also won with the presence of the world's best at the Allianz stadium, having won 15 million followers on the days they before the contraction and [19659008] 1.4 million since the official presentation . It's the Ronaldo effect to make you feel. For the moment, just off the field.
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