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In the past, HTC was an extremely competitive manufacturer in the smartphone market!
HTC was one of the first manufacturers to adopt the best of its kind in the world, 4G Network LTE, producing very interesting mobile phones that rivaled the best high-end! However, nowadays, the company is not in such a favorable position …
Sales fell 68% in June, marking the largest decline in the company over the past two years. last years. The result of increased competition from Asian soil as well as the apparent difficulty of competing with Samsung and Apple.
To get an idea of the situation, HTC only received material worth $ 72 million in June! According to a Trendforce analyst, the manufacturer recorded significantly lower sales than expected in the upper segment. s in the mid-range and entry-level segment due to the non-material enhancement of handsets.
For comparison, Samsung has an extremely popular and profitable line in all these markets! With several models available for all prices.
In addition, last week, HTC announced the dismissal of about 1,500 workers. This year, total production is expected to be less than 2 million units.
Whereas some competitors are selling more than that during a launch day, the times seem to be rather dark for HTC … The stock market has also noticed since stocks have already fallen ~ 30 %.
However, it is quite possible that HTC continues to work! As a much smaller smartphone manufacturer, similar to OnePlus for example. But there are a number of challenges that need to be overcome for this to become a reality, such as production costs with reduced volumes.
We must wait and see what will happen to this company in the future. ]
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