Ikea has a new competition in Portugal. Kinda Home opens in Porto – The Economic Journal



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The Kinda Home furniture brand opened its doors in Portugal, in the city of Porto, on the occasion of the first inauguration of a Nuvi group store outside of Angola. The investment amounted to 20 million euros in order to publicize the brand of furniture and decoration to the Portuguese public.

The new Kinda Home has created 150 jobs on the Circunvalation Road, next to the NorteShopping shopping center.

During the visit and presentation of the store, João Vicente, CEO of Kinda Home, revealed that the brand did not want to stay here in terms of presence in Portugal. According to the manager, the next store on the Portuguese market is already under construction and will be located in Alfragide, in Greater Lisbon.

Kinda Home intends to visit several parts of the country, preferring not to reveal new places at the moment.

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