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Instagram is valued at more than $ 100 billion, it was an "isolated" company (it's part of Facebook).
The photo-sharing platform, which has reached one million active users this month, will likely exceed $ 10 billion in revenue over the next 12 months.
Instagram is growing faster than Facebook 19659002] Instagram is growing at a faster pace than the flagship platform of the iPhone. company on Facebook. It is expected that over the next 5 years the Instagram will have more than 2 billion users. Facebook has already exceeded this number, but in the medium term Instagram seems to have some advantages: the audience is younger, which makes it more attractive for advertising; In addition, Instagram is still growing in the US market, unlike Facebook which has already stagnated.
Thus, it is expected that the importance of Instagram will continue to grow in the world of social networks, especially subsidiaries by Facebook. Instagram could account for 16% of Facebook's revenue over the next year, up from 10.6% in 2017.
according to a Bloomberg Intelligence report. Most of the revenue still comes from ads in the feed, despite the recent introduction of the video platform which is considered a medium-term investment.
Instagram wins a new video platform
Instagram has recently released a new feature that aims to compete directly with Youtube. That's what IGTV is called and it's the way the platform goes beyond the 60-second limit that has been imposed so far on videos that are placed there. The new video limit is one hour.
Although this application is intended for content creators, any user with no video experience can create a channel and publish their videos on the platform as well as on YouTube [19659002] Source: Bloomberg
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