José Figueiras says Cristina Ferreira is the chief executive officer of SIC – A Television



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Jose Figueiras is one of the faces of CIS that does not hide the happiness he feels after the channel in which he works to beat TVI at the head of the public, after 150 consecutive victories of the station. Queluz de Baixo. The presenter explained that it was "a good way" and emphasized Cristina Ferreira as one of the people responsible for success.

"The fact that Cristina came to CIS attracted a lot of people and SIC discovers an identity that was its essence from the beginning, and I think we're on the right track," explained José Figueiras, on the sidelines of dinner. Birthday of Ruy de Carvalho.

"Cristina is so authentic that it comes out, and that's what reaches people.Not worth for masks and show what we are not," said the presenter, who does not save money. Praise of the star of Malveira. "It's so natural and authentic that I think it's what brought people on the air, which is what CIS has been distancing itself from over the years and TVI At the CIS, they wanted to be something that they are not over the years, show an elite.But we are all the same, "Figueiras said.

© José Ferreira / SIC Press Release

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