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Cristiano Ronaldo's transfer from Real Madrid to Juventus cost 117 million euros to the coffers of the Italian emblem, but could cost 340 million dollars (divided into 85 million a year), according to A study by KPMG [19659002] To support this investment, Juventus must increase its operating revenues in the coming seasons. Ronaldo can be a growth accelerator that Juventus has experienced during the years of Andre Agnelli's presidency, "says the study.
" Expectations are that the brand and the exhibition of Juventus in social networks are growing rapidly around the world. The monetary appreciation of digital activities will be crucial to meet the expectations of revenue growth, "he adds.
For this growth, many can contribute to the sporting success that the Portuguese international can bring : "It is undeniable that Ensuring the performance of Cristiano Ronaldo increases the chances of a sporting success that, in today's football world, potentially means more revenue generated by the media, the sponsorship and the participation of supporters. "
" (…) Expectations are that in the next two or three seasons, the club will benefit from an increase in turnover and could reduce the current income gap by compared to other major clubs in Europe.However, it is unlikely that they are already feeling great positive impacts during the 2018/19 fiscal year. "
In addition, the The arrival of the captain of the national team in Turin could catapult the emblem bianconeri to a plateau closer to the main European clubs in terms of commercial revenues, with growth between 75 and 100 million euros.
"Taking advantage of the business opportunities offered by the transfer of Cristiano Ronaldo, Juventus will try, at least in part, to bridge the gap with the major European clubs in terms of commercial revenues over the years. next two or three seasons. During the three – year football season, it is realistic that Juventus FC is adding 75 to 100 million euros, in addition to the 120 million announced in its latest accounts as of June 30, 2017, "says Lt. study. of KPMG
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