Moment of Truth for Google Approaches with EU Antitrust Decision



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The image of the man at the Outside the Google at the Mobile Technology World Congress in Barcelona, ​​Spain 27/02/2018 REUTERS / Sergio Perez

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Man outside the Google space at the Mobile World Congress, Barcelona 27/02/2018 REUTERS / Sergio Perez

16.07.2018, 18:55

Moment of truth for the Google approves the antitrust decision of the EU

The decision comes a little over a year after the Commission imposed a fine of 2.4 billion euros (2 , $ 8 billion) to Google, an Alphabet unit, to promote (Reuters) – Google is expected to receive a record antitrust fine from the European Union (EU) this week in regards to its Android operating system, but competitors expect an order to suspend unfair business practices may be disappointed.

The decision of the European Commission, delayed for a week by the visit of US President Donald Trump to Brussels last week for a summit of the North Atlantic Treaty Organization (NATO), is expected Wednesday, The decision comes a little over a year after the Commission fined 2.4 billion euros ($ 2.8 billion) to Google, a Alphabet unit, for having favored its supply department during [[1965-19008]].

The EU fine is expected to exceed the fine of 2017 due to the broader scope of the Android case, Reuters told reporters sources close to the case.

EU sanction comes amidst a trade dispute between the United States and the EU, which overturned the US decision to impose tariffs on imports. imports of steel and aluminum from Europe. The EU has raised $ 3.2 billion of products exported by the United States

European Commission President Jean-Claude Juncker will meet Trump in Washington DC on the trade issue next week.

The decision on Android is the most important of a trio of antitrust cases against Google. With the ability for the company to show its ads in more smartphone apps than any other tech competitor, the Google Apps Network has become a major growth engine.

The company 's high payments to application developers, as well as its close relationship with millions of advertisers, have made Google the primary source of revenue for many applications. Its Play Store represents more than 90% of downloaded applications on Android devices in Europe.

The popularity, in turn, could mean a tough battle for EU antitrust regulators seeking to balance the competition with Google. , ensuring that users can download competing applications and that smartphone manufacturers can choose pre-installed applications.

The regulators claim that Google has forced smartphone manufacturers to pre-install Google search with Google Play Store and Chrome browser, sign agreements not to sell devices on rival Android systems, and also pay smartphone manufacturers to pre-install only Google search on their devices.

Google has denied the allegations, saying that Google Search with Google Play allows you to offer the entire package for free, and that manufacturers and smartphone users have a wide choice

L & # Regulatory action is likely to arrive too late because of Google's ingrained stance, said analyst Richard Windsor of the Free Mobile Radio research company.

"Users in the EU are now completely used to using"

"So I think that the separation between Google Play and the rest of the Google Digital Life services would have very little impact, since the users would only download and install the services.The case of Android was triggered by a complaint filed in 2013 by the FairSearch lobbying group, whose members at the time included competitors such as & ## s; Oracle, Nokia and Microsoft

By Foo Yun Chee

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