That seems impossible and that's it. Burger without meat arouses anger and outrage in New Zealand

A "meatless" burger has become a national case in New Zealand these days. This was certainly something that Air New Zealand was not expecting, but by including the Impossible Burger in the on-board menu of some of its flights, this caused widespread anger. All because the American product that is marketed with the promise of having "the appearance, smell and taste" of its original counterpart – although it does not contains only genetically modified plants and ingredients – is considered a threat to New Zealand industry spokesman, Mark Patterson, points out that the export of red meat ensures the second largest volume of country's income and considers the airline's decision as "a slap in the face". "To whom he operates in this segment and a" bad example "in the defense of national interests.

In the chorus of criticism was joined by the representative Nathan Guy, who turned to Twitter to confess his "disappointment", and his interim Prime Minister, Winston Peters, whose opposition to the "false meat" made it clear, calling on Air New Zealand to give up and promote only real meat, rather than beef or lamb, that the country pro Regardless of the discontent expressed, the airline issued a statement stressing that "every year she spends millions of dollars to buy domestic meat," disagree with the fact that the vegetarian alternative that she now offers is a threat.

Last year, we served with pride 1.3 million meals aboard beef or lamb, originating in New Zealand, "states the note in which Air New Zealand also refuses to "apologize for offering its customers". options and products. "

Abolish Meat in 2035

This is not the first time that the Impossible Burger is the subject of controversy, albeit for different reasons. Flagship product of a Silicon Valley startup, Impossible Foods, was launched with the promise of being the first of a line that wants to revolutionize the way we eat.

Founded in 2011 by the biochemist Patrick O. Brown, in the order of $ 300 million (nearly 260 million euros) and aims to create more sustainable food alternatives that do not use animal protein, but without compromising the taste or nutritional value The goal is bold: the Impossible Foods want the meat is no longer consumed in 2035.

The concept pleases the Greeks, but it infuriates the Trojans.There are those who s & # 39; Questions about the food safety of these lab innovations, as they are called, the number of exhibits sent to the FDA – an organization that regulates the sector in the United States.

Patrick O. Brown, of course, says there is no risk. It ensures that the company has taken years to study each element associated with the experience of eating meat, from the texture to its raw appearance, to the smell, to the way it reacts cooking, to offer a nutritious and tasty alternative. burger, after all possible to evaluate by the declarations of its creator, the basic ingredients are textured wheat protein, potato protein, coconut oil and l & # 39; leg hemoglobin, which is the most important. It is a molecule containing iron that exists naturally in all plants and all animals. This is the abundance of what is also called heme in animal muscles that gives the flesh some of its distinct flavor and juiciness. For the making of Burgers Impossible, this heme is derived from soy and produced by the fermentation of genetically modified yeasts.

Impossible Burger is now available in 2,500 restaurants in the United States, with food critics failing to reach a consensus. In the BBC's Guide to Good Food, Juliet Sear, who proved it, found her "simply delicious" but with a "too soft and pasty" texture, but social networks convey many unsatisfied consumer opinions. They are probably the ones that do not go out of a good beef steak, whether it is New Zealand or not.