The sale of jerseys pays the transfer of Ronaldo – Sports



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The transfer of Cristiano Ronaldo to Juventus, for 117 million euros, is a phenomenon not only sports, but also financial. The euphoria that causes the arrival of CR7 in Turin is such that the case can only be paid for by the sale of jerseys of the advanced Portuguese.

Available for 145 euros in the Juventus store, Ronaldo's shirt was sold in the early hours and online orders – which reached 7 million – triggered the crash of the Italian club's website. Estimates in Italy indicate an adjustment of about 148.8 million euros, though only 10% of bianconeri fans (12 million fans in Italy) acquire the jersey.

Who, alone, would pay the transfer of Ronaldo to Juventus, as well as the first year of orders of the Portuguese ace. At the Juventus store, every 60 seconds, a jersey with the name of Ronaldo is sold at the back. Ronaldo pays for himself

The euphoria brought about by Ronaldo's presence in Italy is not measured only in shirts. The Juventus stock is appreciated by 30% over the last 7 days, increasing its market value to 853 million euros, or a valuation of around 200 million euros. euros.

The KPMG consultant estimates that the arrival of the Portuguese ace should allow an increase of 100 to 130 million euros in the team's revenue from 2019/2020. In social networks, the phenomenon CR7 is felt.

On Twitter, for example, Real Madrid has seen nearly a million supporters leave within 24 hours after the official announcement of the transfer. Juventus has seen Twitter increase by 1.1 million users, 1.4 million on Instagram and half a million on Facebook

Meanwhile, Ronaldo's Monday presentation includes only medical tests and a press conference. There will be no open doors at the stadium, for reasons of public order.

First autograph for sale online
The first autographed Ronaldo jersey of Juventus was put on sale on eBay for 13,000 euros. But that would have been stolen. A transalpine channel sent a reporter to Greece and he asked an Italian tourist from the hotel to approach the player and get the autograph. CR7 signed but the reporter could not speak again to the tourist, who put pictures of his girl in his shirt with Instagram. And then on Ebay.

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