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NOTthis holiday season, the Portuguese will spend on average 372 euros of purchases, according to a study from the Portuguese Institute of Administration and Marketing (IPAM). However, this figure represents a decrease of 1.4% over the previous year, which shows that the Portuguese will spend less.
Even in this case, it should be emphasized that the reduction is much smaller than the 48.26% recorded between 2009 and 2013.
"This year, the Portuguese maintain a slight decline in the average value of spending, trend already verified the previous year (with 377.40 euros), but they introduced changes to the place of purchase and the date of completion ", can be read in a statement about the study, to which the New had access.
Clothes and shoes are the favorite items of all age groups, but toys weigh before 12 years of age.
According to the survey conducted during the first two weeks of December, the priority beneficiaries of Christmas offerings are the household of 54% of respondents. "Spouse is another priority target for 77% of cases and 60% buy for parents, siblings and other family members.Only 37% of respondents state their intention to buy gifts for their friends, "can we read.
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