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YouTube has decided to end the payment service for premium productions. Starting next year, the original series of social networks will be available for anyone wishing to watch. Since nothing is 100% free, the episodes will have ads. The platform will also change its content and prioritize reality shows at the expense of scripted programs.
In a note, YouTube justifies the change so that productions reach more people. In other words, the number of Premium service members was lower than expected. In Brazil, he only arrived in September, with a monthly salary of $ 20.90, more expensive than Globoplay, Globo's streaming platform.
Since the public gets used to something for free, it's hard to convince them to pay a ticket every month. And the supply, especially of quality series, is small. The awesome Cobra Kai, an extension of the Karate Kid film franchise, and the origin of the science fiction Origin, featuring Harry Potter stars, are available. These are attractions that would fit into other important platforms of US industry.
It makes sense to focus on realities because it's the highest-rated products on YouTube, such as projects led by singer Katy Perry and actor Will Smith. According to a site representative, producing more content of this type aims to "reach the YouTube generation".
That said, draws attention to the abandonment of YouTube when acquiring new series. According to the Deadline website, the social network will not order new projects and will focus on those that are already running with five good bets. The publication indicates that original series will be broadcast by 2020.
YouTube has invested heavily in the series in recent years and hired Susanne Daniels, a renowned leader with tickets for NBC, ABC and Fox, to take care of all the attractions scripted under the banner of the platform.
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