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Post Malone and Pokémon: such a crazy combination it could work well.
Malone was honored to kick off P25 Music, a year-long celebration in partnership with Universal Music Group, on Saturday – official Pokémon Day, no less – with a virtual concert that was televised in live on Pokémon’s YouTube and Twitch accounts, and on its website. The tribute was short, at just under 15 minutes, but set the stage for what the rest of P25 Music could look like: a showcase of the vast world of Pokémon while appealing to your occasional Hot 100 listener. .
And it’s not like Malone was on stage with his take on the classic PokéRap (although this writer, for what it’s worth, would have loved to see it). It might have looked like any other virtual gig – without the various Pokémon that swirled around Malone throughout the show. Like Travis Scott’s “Fortnite” concert that preceded it, P25 Music’s kickoff took advantage of its format to make the experience a truly unique, if not a little surreal, experience.
The concert kicked off with an animated version of Malone (who debuted in preparation for the event earlier this week) greeting a stadium of what looked like hundreds of thousands of pixelated fans, jumping into his hit “Psycho” as a giant Pikachu electrocuted the organizing. As Malone continued to perform, he was taken to a floating field to visit various environments in order to find different types of Pokémon. After soaring among the Butterfree, he found himself in a dark forest, surrounded by the brilliant Shiinotic and Umbreon as he moved on to one of his greatest hits, “Circles”.
Eventually, he was also taken to more of the Pokémon world – from the heavens with Braviary, to the seas with Jellicent. He then performed virtually his new contribution to P25 Music, his cover of “Only Wanna Be With You” by Hootie & the Blowfish, which samples the Ecruteak City theme of “Pokémon Gold and Silver” to give it that Nintendo touch, while dancing with Charizard and Groudon.
Is there something a little weird about watching a Malone cartoon vibrate with a Legendary Pokemon while singing its take on a Hootie hit? Yes of course. But, in its own way, that alone is a fitting tribute to Pokémon’s long relationship with top musicians. After all, who can forget Donna Summer’s powerful voice on “The Power of One” to top off “Pokémon: The Movie 2000”? Pokémon has always recruited famous performers to celebrate their pocket monsters – Malone (who is apparently a Pokémon fan himself, holding a Game Boy Color just to play the games) is just the latest in a long tradition.
After Malone returned to the stadium, wrapping up his set with his Quavo collaboration “Congratulations,” he teased a few of what was to come in P25 Music: new music from Katy Perry, J Balvin and “many more artists. “. And no one knows which Pokémon Perry and Balvin will dance with or which game classics they might taste in their new offerings. But it is clear that The Pokémon Company is doing everything it can to celebrate 25 years of one of the most enduring franchises in the world.
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