Preview of the Apple launch in September: iPhone, Apple Watch, AirPods

Get ready for new Apple products.

Every fall since 2011, Apple is hosting a launch event in California, where it unveils the annual update of its iPhone. The goal is to create a hype for products entering the important holiday shopping season.

Apple usually succeeds. Although other technology companies are organizing some exciting events when they are unveiling new products, none of them is generating the same excitement and media attention as Apple's. For example, the launch event of last September was viewed by more than 3 million people on YouTube and only aired after the end of the event.

This year's event announces itself as being different. Although Apple has recently spent a lot of time talking about non-hardware products, like its Apple Card or its upcoming Apple TV + streaming service, Tuesday's event will likely be dedicated to gadgets and games. reasons why customers will want to buy them.

Apple's challenge is to ensure that its new iPhones, iPads, Apple Watches and Mac computers look revolutionary and revolutionary as products mature. Reports suggest that this year's event will feature more incremental changes (new software, better cameras, faster processors), but Apple executives will certainly define them as decisive elements.

In the past, new iPhone models went on sale about a week after the big Apple event. Apple also releases its largest annual iPhone software update (this year, iOS 13) around the same time.

The new products revealed Tuesday could affect Apple's results for the September quarter, but the most important test will be the holiday quarter, Apple's largest of the year. For the past quarter, Apple announced January 2 a big shortfall, with billions of revenue below its own expectations due to the weakness of iPhone sales in China.

Here is what you need to know to participate in the Apple event:

First and foremost, expect new iPhones.

All electronic devices with encryption functions sold in several Eastern European countries must be registered in a database of the Eurasian Economic Commission. The database has previously accurately revealed the product numbers of Apple products not yet published.

According to the database, Apple has registered 11 model numbers of the iPhone in May. This does not mean that there will be 11 new iPhones – sometimes the same device needs to be registered multiple times for slight changes, such as optimizing wireless networks in some countries.

According to analysts and reports, the new iPhones should look a lot like the current range of iPhone, with the same screen sizes but with cameras and processors improved.

"It is only a camera and more powerful applications, as well as a faster processor with no change in form factor, that is" are you going to do? " said Ian Campbell, CEO of Nucleus Research, a computer research company. "I think it's a hard time for Apple and that the script will be written with care."

Apple is likely to publish three new models, according to reports. The two high-end iPhones will have an OLED screen of 5.8 inches and 6.1 inches, according to analysts TF International Securities, Ming-Chi Kuo and J.P. Morgan, Samik Chatterjee. These phones can be considered as suites of the current iPhone XS and iPhone XS Max, which cost respectively a minimum of $ 999 and $ 1099.

Apple should also release a cheaper iPhone with a less expensive LCD, like the current iPhone XR, which currently costs $ 749 or more.

One of the main selling points of the new iPhones will be the features of the camera, Kuo announced earlier this year. The high-end phones could get a third camera, which Apple could use to perform advanced image processing by combining the image, improving the photos under low light and correcting the images. errors, according to Bloomberg. According to the report, Apple's lower iPhone, the successor to the XR, could have additional colors and finishes, as well as a second rear-facing camera sensor.

The phones will also be able to charge other devices, such as AirPods, if they are compatible and if they are placed at the back of any of the new phones. Apple, according to Kuo. Samsung's high-end 2019 phones have a similar feature.

Do not expect these iPhones to support 5G – it's a feature planned for 2020, according to TF Securities and JP Morgan.

Since 2014, Apple has also taken advantage of its fall event to launch new Apple Watch models.

The EEC database was updated in August with four new Apple Watch models listed.

Last year, Apple released the 4 series, which introduces a new hardware design and larger screens. According to Bloomberg, this year's models should have the same design, although Apple could offer new materials, such as ceramics and titanium, which would likely be top-of-the-line models.

There may also be new features for Apple Watches, especially in software. For example, the internal versions of the Apple software included a feature called "Schooltime", according to MacRumors.

The school will block access to applications or other troublesome features during a school day, but will also allow the student to call his parents or numbers according to the report.

A new sleep tracking app is also planned for the Apple Watch, according to 9to5Mac. He calls himself "Burrito" and calls himself "Time in Bed tracking". According to the report, a user must wear a charged Apple Watch to go to bed and allow him to have two Apple watches, one especially for bedtime.

The feature does not need additional hardware. Instead, he will use existing sensors and watch inputs to measure the quality of a person's sleep. It will also automatically disable alarms if the user wakes up before their alarm is supposed to wake up. (Beddit, a young company that purchased sleep tracking equipment, in 2017, but we do not know how this technology relates to the mentioned Apple Watch feature.)

Last year, Apple hosted two fall events: one for iPhones and Apple watches, and a month later for new iPads and MacBook laptops.

We do not know if Apple will do this year or all in one show. The Eurasian database recorded five unpublished iPad models in July and several unpublished Mac laptops in June.

According to MacRumors, one of the models could be a MacBook Pro with a 16-inch screen. This computer would be aimed at business users, who need more power, according to Bloomberg, who had previously reported the result on the device.

Apple's wireless headsets, the AirPods, could be upgraded. They were refreshed earlier this year with a new box that allows them to charge wirelessly on Qi pads.

Apple could also offer a hardware component attached to objects and allowing users to track them via an iPhone application, such as current products from companies such as Tile. The internal screenshots published by MacRumors show it attached to keys, luggage and a bike. Apple laid the groundwork for this product in June, announcing a new technology that would allow Apple to track Mac laptops.

Apple could also choose to launch its streaming video service, Apple TV +, and its subscription to a game, Apple Arcade. The services were announced earlier this year, but Apple has not yet announced a price or launch date.

Neil Cybart, an independent analyst at Apple, wrote in an information letter Thursday that it made sense that Apple plans to combine these bundles with the new Apple TV hardware at the same time.

"It makes sense to expect a minimal update of the processor, especially given the upcoming launch of Apple Arcade, which will be a key selling point for Apple TV. In addition, Apple has remained relatively distant from the next Apple TV + service, "Cybart wrote. "It would make sense for Apple to discuss the three elements together."

Tuesday, marketing names decided by Apple for new iPhones will be one of the biggest surprises.

Current Apple iPhones call the iPhone XS, the iPhone XS Max and the iPhone XR. Apple would have chosen these names because they were referring to sports cars.

The "X" in these names is a Roman numeral, which refers to "10." The word "S" refers to "speed," according to Apple when it started using "S" in iPhone product names, which means that even if a model has no new hardware design, it features upgraded components.

Therefore, a logical naming convention could be "11", which means that the range will call iPhone 11, iPhone 11 Max and iPhone 11R.

John Gruber, a long-time blogger and podcaster on Apple, has proposed a different naming scheme this week. He suspects that the successor of the iPhone XR could call the iPhone 11, and that the most expensive sequel to the iPhone XS will be called the iPhone 11 "Pro", echoing Apple's MacBook and iPad lists, which offer "Pro" models. "The biggest, most expensive new iPhone would then be called" the iPhone 11 Pro Max ".