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Privacy has always been an important part of Apple's marketing discourse, and the company is picking up on this idea in its latest iPhone ad, which boldly declares "Privacy." It's the iPhone ", via MacRumeurs.
"If privacy matters in your life, the phone should interest you," says the commercial, which reviews a wide range of privacy-related scenarios, including "banning access" signs. , people avoiding the prying ears of window locks, curtains and padlocks.
This is similar to the huge billboard purchased by Apple at CES 2019 earlier this year, stating, "What's going on your iPhone, is it still on your iPhone"?
Of course, it's also worth considering Apple's new privacy-focused advertising effort, just weeks after the announcement of FaceTime's huge bug, which would allow anyone to listen to calls made via the Internet. Apple platform. The incident has since been corrected, but it was undeniably a black eye for the company, a problem that Apple seems to want to put aside with this new campaign which aims to reinforce the priority of the protection of society. private life.
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