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Sony shed light on the sales performance of the PS5 and optimistically stated that “absolutely everything is sold”.
Speaking to TASS (a Russian news organization), Sony Interactive Entertainment CEO Jim Ryan revealed that PS5 launch sales are doing incredibly well and the increase in supply is now the primary objective.
“Everything is sold. Absolutely everything is sold, ”Ryan said. “And everything will be sold in Russia, there is no doubt. I’ve spent much of the past year trying to make sure we can generate enough demand for the product. And now, in terms of executive bandwidth, I’m spending a lot more time trying to increase supply to meet that demand. “
The PS5 has continued to show up and run out of stock at various retailers over the past few weeks, but more units are expected to arrive on Black Friday – although the numbers are likely extremely limited.
Ryan noted that most early adopters would likely switch from the PS4 to the upgrade, but reiterated that the PlayStation 4 community is still important to Sony until at least 2022.
“The whole story indicates that the initial cohort, from launch through Christmas, roughly three-quarters will be PS4 enhancers,” Ryan said. “And the remaining 25% will come to us either from another console or from outside the console ecosystem. So the vast majority of those who will buy a PS5 will have a PS4 … There are around 114 million PS4s in the world, the number of those who transfer if you keep that in mind is a small number.
Game Pass Rival
When asked how Sony was going to respond to Microsoft’s incredible Xbox Game Pass service, Ryan teased that news was on the way and poured water into the idea of a console war between both companies.
“There is indeed some news to come, but not today. We have PlayStation Now, our subscription service, available in a number of markets.
“[Console wars] is not a term that I use or really like. For me, it’s great that there is competition. I think it makes us work harder, ”explained Ryan. It keeps us from becoming complacent. It’s great that the consumer has a choice. I think it’s wonderful. We are happy and proud of what we have. “
Will Sony improve their existing PS Now service or remove something entirely new like the PS Plus collection on PS5? It’s hard to say, but it’s good to see that the competition is once again benefiting consumers by making both Sony and Microsoft work harder.
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