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For unknown reasons, the Apple Online Store is currently down. The current outage began at approximately 3:50 p.m. PT. Keep in mind that this may be related to scheduled maintenance rather than announcing new products.
Update: The Apple Online Store is back and Apple’s website now offers a dedicated “Store” tab.
Apple often pulls off its online store to launch new products, as the company does hours before pre-orders for a new iPhone or Apple Watch. While we don’t know why the Apple Online Store is down, it’s hard to imagine Apple will introduce a new product today.
The company had already released the new Magic Keyboard with Touch ID earlier today, along with upgraded graphics cards to Intel Mac Pro.
We can confirm that the Apple Store Online outage affects not only the US store, but other countries as well. As usual, we’ll update this article once the issue is resolved – or if Apple releases a new product after that.
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