"Push vegan": the popular hamburger chain banned meat for a whole day

A chain of popular hamburger restaurants received flak online after removing meat from its menu all day.

The Australian Grill & # 39; d announced Monday that only vegetarian herbal burgers would be sold nationwide.

The founder of Grill & # 39; d, Simon Crowe, told 3AW radio that the move in favor of herbal products would not go away.

"We try to do it to splash and make sure people understand that the movement towards plants is tipping over," he said.

"We try to make people understand that it's possible to have a healthy, guilt-free and contemporary hamburger."

However, meat consumers are now furious against the hamburger chain, with some calling for a national boycott of Grill & # 39; d.

A fan of the hamburger chain has targeted, accusing the restaurant of putting forward a vegan program on its customers.

"Even with the old menu back on Tuesday, I will never come back for pushing vegans on people," they wrote on social networks.

Another said, "Decide, whether you're an ox burger restaurant or a vegan burgers restaurant."

However, others support the movement of the chain, claiming that burgers are tasty and provide a positive way to encourage herbal movement.

"It's a great idea, much better than raiding farms, stealing animals and barricading businesses – it's a reminder to everyone that you can eat without meat" , wrote a person.

"I had one of the new vegan burgers out there and oh my god, it was amazing … Even my family of meat eaters loved the new burgers." The tail was out and the restaurant was packed to the brim. "said another.

In addition to their existing vegetarian range, three new meatless burgers have been added to their menu.

The new "beyond burgers", made from pea protein, canola oil, coconut oil and beet juice, are designed to replicate the taste of beef.

"They're not really targeting vegans, but carnivores who want to eat a little less meat," Crowe said.

Grill & # 39; d expects that half of their menu will be herbal by 2020.