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Rachel Maddow, who was seriously considering ending her long run at MSNBC, ultimately decided to stay put.
Insider broke the news of Maddow’s new multi-year contract, which was confirmed to the Daily Beast by two people familiar with the matter.
Maddow, 48, will continue to host his nighttime show, which has MSNBC’s highest ratings, but the new deal also invites him to pursue new projects with parent company NBC Universal.
“This uniquely positions Rachel and MSNBC to capitalize on the changing and rapidly growing media landscape for years to come,” one of the sources told The Beast.
As The Daily Beast exclusively reported earlier this month, Maddow’s contract with NBC, where she has been since 2008, was set to expire early next year.
As stimulus negotiations dragged on, sources said, she expressed interest in eventually leaving the cable channel and moving to the streaming and podcasting space, in part to spend more time with her family.
Before wrapping up the new deal, she hired new agents: the mighty Endeavor and its CEO Ari Emanuel and President Mark Shapiro. The financial terms of the contract were not clear.
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