Racial Equity and Justice Initiative



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The Apple Watch Black Unity collection includes an Apple Watch Series 6, bracelet, and dial – all inspired by the Pan-African flag, which has significant meaning for black communities around the world. Red represents the bloodshed in search of liberation, black is for blacks in the African diaspora and green for the vibrant natural wealth of the homeland. With a modern pattern inspired by quilting, this collection symbolizes the shared threads that unite blacks around the world.

Apple supports these organizations that are dedicated to advancing racial equity and justice:

Black Lives Matter Support Fund via the Tides Foundation The Black Lives Matter movement fuels campaigns for justice, combats and counteracts acts of violence, and creates space for black imagination and innovation.

European Network Against Racism (ENAR) ENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.

International Institute on Race, Equality and Human Rights The institute works to protect the human rights of marginalized and vulnerable people who suffer from discrimination.

Leadership Conference Education Fund The Leadership Conference Education Fund promotes and protects civil and human rights, and implements public education campaigns that empower and mobilize defenders in the United States.

NAACP Legal Defense and Educational Fund, Inc. (LDF) LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice to deliver on the promise of equality for all Americans.

Deeper souls This partnership is dedicated to promoting the work of African American artists and supporting their communities by fostering economic empowerment, racial and social justice, and the advancement of education.

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