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Photo: Radio Disney via Getty Images
Bad news, kids of the 90s: Radio Disney will no longer be in 2021. THR reported that the Radio Disney division, which includes Radio Disney Country, will cease broadcasting in the first quarter of 2021. All 36 full-time and part-time employees in the division have been laid off. The news was announced Thursday by Gary Marsh, president and creative director of Disney Branded Television. Through THR, the decision to shut down Radio Disney was a byproduct of the rise in audio streaming and uncertainty about the future of live music events due to the pandemic. Radio Disney in Latin America, a separate operation, will continue.
Radio Disney was launched in 1996 as an over-the-air network and at its peak owned 23 stations and reached over 97% of the United States. In 2014, Radio Disney moved distribution to strictly digital and by satellite, 22 of its stations. It is the last station, KRDC-AM in Los Angeles, to originate the national programming of Radio Disney and will be sold in 2021. Radio Disney was instrumental in launching Miley Cyrus’ career, The Jonas Brothers, Demi Lovato and Selena Gomez who all benefited from the broadcast of Radio Disney early in their careers. We can take comfort in the fact that Radio Disney will be welcomed to entertainment company heaven by Quibi.
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