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Gearbox CEO Randy Pitchford commented on the latest Steam bombshell campaign, which targets Borderlands' original games in light of the announcement that Borderlands 3 will be a timed exclusivity on Epic Games Store.
If you agree, this is a familiar story at this point: a game is advertised as an exclusive Epic and Steam users are posting their reviews in reviews of other developer games on Steam. You may remember earlier this year when it happened with Metro Exodus, and now Borderlands and Borderlands 2 are the first victims of the anger of Steam users.
Gearbox developer Scott Velasquez retweeted a message showing the sudden spike in negative reviews on Borderlands' first two games.
Pitchford responded, explaining that the revision bombing was emblematic of Valve's passive approach to store preservation.
"Ironically, this misuse is possible and Steam has no interest in correcting this error, I am rather happy with the decision of 2K [to release Borderlands 3 on the Epic Games Store] and makes me want to reconsider the current posture of Gearbox Publishing on the platform, "he tweeted.
Here is the tweet:
Ironically, the fact that this misuse is possible and that Steam has no interest in correcting this use makes me quite happy with the 2k decision and makes me want to reconsider Gearbox Publishing's current position on the platform.
– Randy Pitchford (@DuvalMagic) April 5, 2019
It's an understandable feeling, especially from a developer's point of view. But it is not entirely true that Valve turns a blind eye to the phenomenon of bombing in revision. Last month, in fact, Steam set up a system that automatically ignores "off topic" reviews. In other words, the store detects surges in review activity and excludes those reviews from the overall score.
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In fact, this system has already started for Borderlands games, and the recent Steam Borderlands 2 reviews are 90% positive. Negative reviews always appear if you scroll down, but they will no longer affect the game's overall odds or, presumably, their detectability.
Nevertheless, Pitchford's tweet is causing a lot of frustration for other developers who have already spoken Valve's approach to automation, which is to use Steam first. For the moment, it is expected that 2K will finally launch Borderlands 3 on Steam six months after the first appearance of the game on Epic Games Store, but it seems that Pitchford is rethinking this arrangement for future Gearbox titles.
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