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By Alex Johnson and Andrew Blankstein
LOS ANGELES – Grammy-nominated rapper Nipsey Hussle was killed in a shootout outside his Los Angeles clothing store, police sources said. Two other men were in serious condition and a suspect was still on the run.
No additional information was immediately available on the set at Marathon Clothing on Slauson Avenue, south of Los Angeles. But a few hours ago, Hussle, 33, whose real name was Ermias Ashgedom, had tweeted, "Having powerful enemies is a blessing. "
A large crowd of people, many crying, gathered at the intersection as police and media helicopters flew overhead.
One of them was Matthew Talley, of Denver, engineer and director known as Megatron.
"It's not just Los Angeles – it was a bigger inspiration than Los Angeles," Talley said. "Do you see all these people here?
"He was really cool," Talley said. "It was a dope every time I met him."
"Victory Lap", his first studio album, has been nominated for the best rap album at this year's Grammy Awards.
Hussle had long been associated with the 60's Rollin neighborhood group, one of Los Angeles' largest street gangs, which he publicly acknowledged in an interview with Complex magazine in 2010.
In recent years, however, Hussle had developed an interest in technology and community development. He was part of a team of artists and entrepreneurs who developed Destination Crenshaw, an open-air museum dedicated to celebrating African-American artistic achievements.
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"In our culture, there is a story that says," Follow the athletes, follow the artists, "he told The Los Angeles Times last year." And it's cool, but there should be to have something that says, "Follow Elon Musk, follow [Mark] Zuckerberg.
"I think that with my influence as an artist, young and coming from downtown, it makes sense to me to be one of the people who brandish this flag," he said. he declared.
In an interview last year at Forbes, Hussle said that, as a young man, he had fallen prey to "ignorance and self-destruction in the narrative imposed on us by the music. of our generation ".
"I see how damaging it was, including for me, and we are all under social pressure," he said. "I was not above reality, each of us is touched by what is happening around us, for me to understand the platform that I have and who it is. address, it's to be strategic …
"I wanted to redefine the way of life and what we consider important," he said. "When you hear" redeeming the block "as a narrative, it's powerful – it's a step toward redefining expectations."
Hussle and two co-owners opened Marathon Clothing in June 2017 as a "smart store", with a smartphone app allowing fans to buy exclusive content and products.
"I wanted to open a physical physical store in this area and I thought," What is the trajectory and the chances of success of e-commerce? ", He said at the time in an interview with Billboard.
Hussle said his goal was to "create a theme park for the brand".
"We did not see that in hip-hop," he said. "We have not seen anyone create a real world place where the brand lives and where there are products."
He and actor Lauren London were parents of a child of 2 ½ years old; Hussle also had other children from previous relationships.
While the news spread that Hussle had been shot down, many artists and athletes, including LeBron James, 50 Cent and Steph Curry, quickly tweeted their best wishes:
This is a story in development. Refresh this page for updates.
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