Reaction: Sony Swagger on screen with Acquisition of Insomniac Games

Working in Sony's hype cycle would be very helpful to us at Push Square, but we can not help but appreciate the courage of the organization these days. A typical example: she announced the acquisition of Insomniac Games at Geoff Keighley's well-known press conference Opening Night Live. Alas, the news was not confirmed live on the stage, smiling smugly like Xbox's boss, Phil Spencer, as hordes of cheerleaders of brainless entrepreneurs screamed. No, he just dropped the news on Twitter.

That's how the Japanese giant seems to play these things. We have criticized the non-existent communication of society, but it is clear that things normally happen behind the scenes; The firm is still doing megaton movements, it just does not feel the need to tickle its fans in a frenzy every few seconds. Look no further than the official unveiling of the PlayStation 5: he appeared in a Wired article on a foggy Tuesday afternoon.

This kind of bluster could be considered arrogance and there is absolute trust in everything. But the memes' Arrogant Sony & # 39; of formerly do not really apply here, because it is not an example of organization too expensive and too little provided, as one can think with the PlayStation 3 – it doubles the future of its brand and it is all done in a discreet way.

The acquisition of Insomniac Games makes sense, of course. Despite founder Ted Price's insistence on independence, the company has never spared any effort for Sony, and the success of Marvel's Spider-Man virtually ties it to the brand in the near future. There is also the threat of the financial debauchery of Google and Microsoft; This keeps the two at bay, while dramatically improving the stability of the third-party developer company.

Sony knows all this, of course – he obviously understands the importance of news. The fact that it can make waves without even appearing on stage, while breaking with major conventions like E3, says a lot about the state of mind of PlayStation. The organization has a positive self-confidence, unlike previous generations. Society may not be communicating much lately, but everyone listens when it has something to say.

What do you think of Sony's latest moves? Are you a fan of this approach to casting shadows? Do you think taking Insomniac was the right choice? Wait for another megaton ad in the comments section below.