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Reddit has revealed that it now has 52 million daily users and the number appears to be growing rapidly. Reddit said The Wall Street Journal that daily use rose 44% year-over-year in October, a huge increase from a metric that shows how essential a product is to its users.
The number is low compared to other social media competitors, however. Twitter has 187 million daily users, Snap 249 million, and Facebook 1.82 billion. But at their larger size, none of these services are seeing daily usage increasing as quickly as Reddit. In their most recent quarters, Twitter has seen 29% year-over-year growth, Snap 18%, and Facebook 12%.
Daily use of Reddit is shared for the first time “as a more accurate reflection of our user growth and to be more in tune with industry reports,” the company told Newspaper. (It’s true that social media companies tend to use daily users as their preferred metric; although Twitter, for example, only ditched monthly user reports because that number was dropping, while daily users The other reason for the change was to focus on a number that would better help grow Reddit’s advertising business.
Reddit has focused on monthly usage in the past. Around the same time last year, the company said it had 430 million monthly users, with 30% year-over-year growth. The rapid growth came during a period when Reddit began to iterate more quickly on its service. It rolled out a major overhaul in 2018 and this year added features like galleries and polls. The company has also become more serious in cracking down on some of the problematic communities hosted on its site, which should help make the service more user-friendly for advertisers and users in general.
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