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"Our success does not determine their success," Reed Hastings said on Monday about increased competition for Netflix in cable and other sources, both current and future. "We will improve the sector if we have better competitors," added the CEO with a smile, hiding the scars of the upcoming battle.
Despite this goodwill, at the end of a meeting day at Netflix headquarters in Los Angeles, the boss of the house of the Oscar nominee for best film Roma, multiple Emmy nominees Grace and Frankie, Strange things, the crown and Casa De Papel (Money Heist) admitted that the increased stake of Apple, Disney and WarnerMedia by the end of the year presents a "difficulty" or two.
"To be successful, all we have to do is continue to broadcast quality content and not be too distracted," said Hastings, returning to beat an optimistic drum in the approach of the ongoing war . The answer was one of the many reactions that Hastings jokingly called himself in this "typical general manager fashion" too sunny.
Ted Sarandos, content manager at Netflix, said earlier today that Hastings had qualified the digital armada of Apple, Disney +, WarnerMedia, NBCUniversal and more "exciting" for the sector.
Blessed by the CEO of Netflix, a friendly but hypercompetitive "big business" player, Apple plans to launch the launch of its next streaming service on March 25 during a presentation at Silicon Valley's headquarters, led by Tim Cook. . While some, such as Starz and HBO, would have signed agreements to be available on the Apple Banner Delivery Platform, Hastings is clearly focusing on keeping Netflix content on Netflix, he said. .
"We want people to watch our content in our service," he said.
"We've always had huge competitors," Hastings added, noting that Amazon had started diving into the broadcast pool at the same time as Netflix in 2007. "These are incredibly well-funded companies," he said. did he declare. Fox, WarnerMedia, owned by AT & T, and the war chest overflowing with Apple.
Forecasting to spend about $ 4 billion in content this year, Netflix, which is debt-laden, has short-term bonds of about $ 20 billion. Hastings has almost noticed that Netflix collects about $ 1.4 billion a month from its 139 million subscribers worldwide, plus the 2 million who still receive DVDs delivered by mail.
Although, in a session full of platitudes, it is doubtful that these non-streamers are the Plan B cavalry as the battlefield becomes bloodier.
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