Reggie Fils-Aime withdraws from Nintendo; Doug Bowser takes over



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Reggie Fils-Aime, longtime president and chief operating officer of Nintendo of America, will retire this spring, the company announced on Thursday with a joint statement. Doug Bowser, currently senior vice president of sales and marketing for the company, will assume his duties. His name requires "yes, really" after each mention.

Fils-Aime has been in this position for over ten years. In May 2006, he held the position after three years as Executive Vice President, Sales and Marketing. He has effectively served as a face for society in the North American territories for much of his tenure as president; He was often seen in Nintendo Direct feeds and was often the main presenter at the time when the company was hosting live information sessions on E3. Son-Loves has stood out by his stature-like Terminator and his easy-going jokes, as when he danced to try to convince a Western audience to take notice of Yo-Kai Watch.

"Nintendo has a part of my heart forever," said Fils-Aime in a press release revealing his departure. "It's a grateful part – for the incredibly talented people I've worked with, for the chance to represent such a wonderful brand and, most importantly, to be a member of the most positive player and the most As I'm looking forward to going healthy and in good spirits, this is not an end game for me, but rather an upgrade to devote more time to my wife, family and friends. "

In addition to this message, Nintendo shared a video of Fils-Aime on Twitter in which he thanked the fans for their support. "I wanted to directly contact the Nintendo community, because there is one thing I really want to say: thanks," said Fils-Aime. "Thank you for your endless support, and for your passionate love of Nintendo – and personally, for giving me a mushroom kingdom filled with incredible memories that I will never forget." On top of that, there has been an avalanche of greetings for success on Twitter from various members of the video game industry.

"I really appreciate all that Reggie has done for Nintendo," said Nintendo President Shuntaro Furukawa. "Inside and outside of our company, Reggie is renowned for his outstanding leadership, we are grateful that he is leaving society in great shape with strong momentum, we will miss him and we will wish him the best for his retirement, but also Doug Bowser and the rest of the team will ensure a smooth transition and continued momentum to Nintendo .We are delighted to have a successor as knowledgeable ready to assume this role .

Son-Aime will officially retire on April 15, when Bowser will assume the title of president of Nintendo of America. Prior to holding his current position at Nintendo, he worked for EA. When he was hired for the first time at Nintendo, he tweeted an image offering him thanks but – with a nod to his last name – Mario and Luigi stuffed toys discreetly attached to the back -plan.

Bowser also had a comment to share in the press release regarding Son-Aime's retirement. "It's my great chance to work with Reggie and guide him for four years to Nintendo of America," he said, before moving on to a threatening promise. "And rest assured that we will continue to work to evolve and expand our brand, reinforcing Nintendo's global smudging mission, leaving millions more."

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