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According to a report by Counterpoint Research, Google is now the third highest-end smartphone OEM in the United States by the end of 2018. This is the first time that Pixel ranks in the top 5 sales of high-end smartphones in the United States. OnePlus has also reached an important milestone in the world's top 5.
Apple is still the number one premium OEM smartphone, closely followed by Samsung. But this is the first time we see Google and Pixel Beat LG to rank 3rd in the United States. This same research firm has declared LG in third place in the United States recently in the third quarter of 2018.
This testifies to a very good level of growth and Pixel 3 business revenue, as it was launched at the very beginning of the fourth quarter of 2018. To add to this success in North America , Google – and by extension the Pixel – is now among the top 5 smartphone in Western Europe.
"The new Google Pixel product line has certainly succeeded in disrupting Verizon's high-end market space," said Jeff Fieldhack, director of research at Counterpoint Research earlier this month. "In the fourth quarter of 2018, Google invested a lot of marketing money, which led to a sharp increase in sales of the Google Pixel 3 product line."
All of this information corroborates another report released earlier this year that said Pixel was the fastest growing smartphone brand in the United States, with growth of more than 40 percent over the previous year. . Things look particularly promising for the next Pixel 3a and Pixel 3a XL, according to these numbers and reports.
Another current success in smartphones has been that of the "affordable flagship" sector, OnePlus has a lot to do with its origin. According to Counterpoint, OnePlus has entered the top 5 smartphone brands in the premium sector for the first time.
OnePlus recently completed the fourth quarter of 2018 among the top five smartphone companies in the US high-end market alongside the Pixel 3. This growth has continued, the brand ranking now officially in the top five worldwide sales of high quality smartphones. .
In terms of research, the "premium" smartphone sector takes into account devices sold beyond the $ 400 threshold. This actually includes a lot of handsets. In fact, the competition is so fierce that it has nearly 40 equipment manufacturers, which makes this feat even more impressive.
OnePlus still holds only a very modest 2% of the total global share of premium smartphones. However, this still represents a sizeable volume of devices sold worldwide.
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