Report: Sales of smart speakers reached a record 86 million units in the fourth quarter of 2018



New Strategy Analytics Report Sells Intelligent Speaker Sales to a New Record in 2018 Holiday Season, with 86.2 Million Units Sold, a 98% Increase from 38, 5 million units sold in the same quarter of the previous year. This quarterly figure is also higher than the total number of smart speakers sold in 2017.

"Smart speakers were the most popular consumer electronics product in 2018," says the company. "Amazon and Google had a particularly strong quarter thanks to the popularity of their low-cost Echo Dot and Home Mini speakers. Both companies recorded a quarterly increase in their market share. [But] Apple's HomePod … market share has dropped. "

According to Strategy Analytics, Amazon and Google combined more than 65 percent of the smart speakers sold during the quarter, and Google has gained a lot of ground on Amazon. The online retailer slightly outperformed Google, with 13.7 million units sold, representing a market share of 35.5% and a growth of 91 years. But Google grew by 123% and sold 11.5 million units, with a market share of 30%. The results of Google are all the more impressive that we do not have the integrated retail engine that Amazon enjoys with its online store.

Three Asian companies – Alibaba, Baidu and Xiaomi – landed respectively in third, fourth and fifth places, each with a small single-digit market share. Apple fell to 6th place, with its famous HomePod sold at only 1.6 million units and garnering a 4.1% market share. A year ago, when HomePod was launched, it controlled 4.9% of the market.

Strategy Analytics figures include smart screen sales, and the company has specifically mentioned this new class of devices a few times in its report.

"Smart speakers and smart displays were once again the most sought-after technology products in recent years, and we estimate that more than 60 million homes worldwide now have at least one device," said David Watkins, Director. from Strategy Analytics. "Smart screens such as Google's Home Hub, Amazon's Echo Show and Baidu's Xiaodu Zaijia are popular with consumers, attracted by the combination of audio and visual stimulus and the broader range of cases. use compared to loudspeaker devices. Smart Screens accounted for more than 10% of total shipping demand in the fourth quarter of 2018 and are expected to be an important engine of market growth until 2019. "

Tagged Amazon Amazon, Amazon Echo, Apple HomePod, Google Assistant, Google Home, Siri


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