The deluge of trolling on rotten tomatoes began about a month ago. Weeks before the release of Captain Marvelcommentators on the site were already saying that the movie was bullshit and that they had no intention of seeing it. "The horrible film hates him already !!!!!!" wrote one. "Not interested in seeing another SJW [Social Justice Warrior] propaganda film, "said another, and finally:" THIS FILM IS INTENDED FOR FLOP ".
Another day, another attempt to pillory a movie well before anyone in the comments could see the movie in question. We have already seen this story. damn it, we've already written this story. But now, Rotten Tomatoes is trying to do something about it.
On Monday, the movie review site has announced some changes in its way of handling audience scores, including the fact that it will no longer show the percentage score "I want to see" (the one that is displayed next to all comments above) of a movie before it's released. Why? "We found that the percentage of the score" To see "is often mistaken for the percentage of" audience score "," wrote the site staff in a blog, referring to the figure compiled after the release of the movie. (theoretically) saw it. True to his word, the company now relegates the option Want to see a little button below Captain MarvelThe scores of this article, which are blank since the embargo on critical journals, are still in force and have not yet been seen by the general public.
But wanting to sequester does not mean that Rotten Tomatoes stops to stop the trolls. The site also disables the comment function before the movie release date. "Unfortunately," he added, "we have seen a slight increase in non-constructive contributions, sometimes to the limit of lagging, which, in our opinion, is detrimental to our general readership." The site, to date, does not seem to have erased previous comments about Captain Marvel, but no news has increased since Monday, so it seems that the influx of hate has stopped.
This, for the fans (and presumably the studios), is a long awaited reprieve. It's almost impossible to tell which comments come from real fans and which users have just come out for the lulz. Movies ranging from Baywatch at Star Wars: The Last Jedi have recently been the subject of severe criticism on RT. In some cases, the negative comments are earned, but in others, as was the case with The last Jedi and (to a lesser extent) the all-female ghost hunters, the bad scores seem motivated by racist and / or sexist motivations from fans who do not appreciate diversity in their films. (They may have also been fed by Russian trolls.) Occasionally, too, a movie gets a horrendous RT score from critics and fans claim that professional critics have a bias, as was the case with Justice League.
Thus, the new changes of Rotten Tomatoes will arrive in time to save Captain Marvel trolls? Some of the damage has already been done, but the move will definitely prevent it from getting worse. But more than that, RT's move may not be necessary. Although this is certainly in the interest of movie fans, the template is the subject of a long review. When a movement was made for tank Black PantherLast year 's scores, it was largely closed and the film earned more than $ 1.3 billion at the box office and won three Oscars. A similar effort is under way to Star Wars: Episode IXbut attracted little attention. Meanwhile, even though the Captain Marvel lagging behind, ticket presales for the film exceed those of Wonder Woman and come right behind Black Panther when stacked against other original movies of superheroes.
Does this mean that the monitoring of the film has been resolved? Efforts to affect the movies long before their release still exist on IMDb, Twitter, Facebook and other platforms. But as rotten tomatoes are often one of the first destinations for moviegoers to determine what to see, the last move of the site will sort the good opinions of the bad – and on the Internet, as in movies, it's really the best way to adjust the score.
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