Rihanna and Louis Vuitton LVMH owners suspend Fenty fashion line

In January 2019, Rihanna signed a deal with French fashion conglomerate LVMH – home to Louis Vuitton, Dior, Givenchy, Marc Jacobs and other high-end brands – which led to the creation of Fenty as a new line. fashion. Now LVMH and Rihanna have agreed to suspend the fashion line, opting instead to focus on supporting the rest of the “Fenty ecosystem,” including cosmetics, skin care and lingerie. Along with the announcement, it was revealed that Savage X Fenty had successfully completed a $ 115 million fundraiser for its “upcoming retail expansion.”

Upon reaching Pitchfork, LVMH issued the following statement:

Following a fundraising in which L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirm their ambition to focus on the growth and long-term development of the Fenty ecosystem focused on cosmetics, skincare and lingerie.

In the meantime, Rihanna and LVMH jointly made the decision to suspend RTW [ready-to-wear] activity, based in Europe, pending better conditions.

The latest Savage X Fenty fashion show premiered on Amazon Prime last fall, with appearances by Travis Scott, Rosalía, Bad Bunny and more. Rihanna’s latest studio album ANTI was released in 2016.

Read Pitchfork’s 2018 article “How Rihanna Became the Most Stylish Pop Star of Her Generation”.